Now that Meredith has swallowed Time Inc whole, company Chairman Steve Lacy talked up Meredith’s new status as the country’s top magazine publisher based on its total audience reach of 200 million. But in talking about the company’s new status, Mr. Lacy only mentioned Meredith’s female reach which according to him totals 115 million. This is all good, but now that its offerings now include former Time Inc publications like Time, People, Sports Illustrated, Fortune, Food&Wine Departures and others, one would think Mr. Lacy would talk about the company’s complete audience reach. This may be an indication that some of the former Time Inc brands may not get a chance to settle under the Meredith roof which would confirm what many have speculated about, which is Meredith will have its pick at brands from the Time Inc stable based on audience demo and then spin off or sell the others that don’t fit in with its mostly female audience to raise back some of the cash it spent to buy Time Inc and/or pay back the Koch Brothers .
Said Mr. Lacy on a call with investors:
“We are without a doubt the number one U.S. magazine operator, reaching 115 million women each and every month”
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