Garage magazine, the art and fashion magazine founded by Dasha Zhukova and acquired by Vice Media last July, has officially launched its new website as a channel inside the Vice.com mother ship. Leading up to the relaunch, Vice installed Vogue Magazine’s arts editor Mark Guiducci as Garage’s editor in chief.
As of last Thursday, GARAGE is a VICE channel as well as a biannual publication, marking a new—and fundamentally digital—chapter in the history of the magazine started by Dasha Zhukova in 2011. GARAGE has always seen fashion differently, and namely through the lenses of art, design, and architecture. With Dasha at the helm, GARAGE commissioned Jeff Koons to create the world’s first augmented reality sculpture, modeled by Cara Delevingne; Cindy Sherman lent her image for a quadruple portrait satirizing an iconic Vanity Fair Hollywood Issue; and GARAGE interviewed polymathic figures including the Sheikha Al-Mayassa, David Adjaye, and Mellody Hobson. Firstly, and most famously, GARAGE engaged Mo Coppoletta to tattoo a Damien Hirst butterfly on either side of Shauna Taylor’s genitals for the magazine’s inaugural issue—and then asked Hedi Slimane to photograph it.
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