Twitter hasn’t been living up to expectations for a few years now. User growth has been slow, there is little to no profits and there has been some turnover in the executive suite. But all those things are normal at any company. Every company hits a dead streak at some point and for Twitter, Recode’s Kurt Wagner makes the case for why Amazon would be the night in shining armor that Twitter needs. Mr. Wagner lays out the case nice and clean like many people before him who believes that Disney should buy twitter. There are many things that comes with Twitter that a company like Amazon would benefit from. In fact the case for Amazon to buy twitter makes more sense than the case for Disney to buy Twitter. Here is Mr. Wagner’s case for why Amazon should buy Twitter.
There are a lot of other reasons, which we get to below, but before that, let’s talk money. Amazon could easily make it work. Even at a very high 30 percent premium, Twitter’s takeout price would be around $16 billion. And while Amazon had $15.4 billion in cash at the end of June, it could offer stock plus cash. Or it could just borrow the funds outright, as it did when it bought Whole Foods for just under $14 billion in June.