BUSINESS INSIDER IS FOCUSED ON ENGAGEMENT NOT REACH GROWTH
“We have already this amazing audience of the next generation of executives. We don’t want to expand that into a mass consumer market people don’t care about,” said Blodget. “So Business Insider can now consider deepening its engagement within the reach.”
THE 174 YEAR OLD ECONOMIST IS PUNCHING ABOVE ITS WEIGHT ON SOCIAL MEDIA
The Economist’s Deputy Community Manager, Adam Smith, knows well enough that the 15-year-old Snapchatter reading the magazine’s latest Discover article on the prison system is not about to pull out a credit card and subscribe for $152/yr digital access. “But if we get into their media diet now, then they will continue to follow us on different social platforms and are more likely to subscribe later,” he says.
QUAD GRAPHICS JOINS BIDDING FOR TIME INC’S FULFILLMENT BUSINESS
Quad Graphics, the printing giant, has joined the India-based Wipro in a joint venture bid for the facility, which employs about 700 people in the Tampa area. Aside from Quad Graphics, most of the other bidders who have surfaced have major operations offshore.
MARTHA STEWART LIVING IS GOING UNDER THE KNIFE
The lifestyle title, which has been under the editorial and operational control of Meredith since 2015, worked with the design firm Tiny Bank to update its look — the first time the title has gotten a redesign since 2013.
TMZ VETERAN LAUNCHES RIVAL CELERITY NEWS SITE
Before dawn on Wednesday, a celebrity news site here published an anonymously sourced article about a kerfuffle involving Scott Disick of “Keeping Up With the Kardashians” fame. It was a classic TMZ scoop. Except that it was not. The article was from The Blast, a new, well-financed entrant on the sharp-elbowed celebrity news scene
CNN LOOKS TO DOUBLE ITS DIGITAL AD BUSINESS
CNN International Commercial has powered up its digital advertising wing with the appointments of Brandon Keenen as senior digital commercial director and Pippa Scaife as commercial director.
SPOTIFY LANDS DISNEY’S COURTNEY HOLT TO LEAD ORIGINAL VIDEO
The hire comes days after the streaming service confirmed the departure of Tom Calderone, global head of content partnerships at Spotify. Spotify reps confirmed Holt’s hire Wednesday, but declined to comment further. As vice president and head of Spotify Studios and Video, Holt will report to Stefan Blom, chief content officer at Spotify. He will work out of the company’s Los Angeles offices; his start date is unknown.
PUBLISHERS ARE FORCED TO RETHINK THEIR AD CRAMMED WEBSITES AS USERS AND TECH COMPANIES CRACK DOWN
After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience. With readers revolting against intrusive ads and tech giants like Google and Apple cracking down on ads that slow down page speed, they must.
NEWSPAPER GIANT GANNETT TO REDUCE WORKFORCE BY 250
Gannett, owner of USA TODAY and 109 local news properties, will undergo a corporate restructuring that will result in the elimination of “less than 1%” of employees. Citing “difficult headwinds” related to print advertising as troublesome for the company, President and CEO Robert Dickey announced the plans Wednesday.
ALBERT READ’S PLAN TO KEEP CONDE NAST BRITAIN AFLOAT
Read says he’s taken the wheel of a business that is in “pretty good shape”, which for the past 26 years has been steered by former MD Nicholas Coleridge, who now sits as chairman of the publisher responsible for magazine brands including Vogue, Vanity Fair, Tatler, GQ, Glamour and Wired.
FACEBOOK IS NOW ALLOWING USERS OF ITS INSTAGRAM APP TO SHARE INSTAGRAM STORIES ON FACEBOOK
Facebook has apparently found a new approach to giving its Stories feature a much-needed shot in the arm: soon you’ll be able to just double-post your Instagram stories to Facebook directly from the Instagram app. As Mashable reports, some Instagram users are already seeing an option to simultaneously share their image or video story to Facebook just before uploading to Instagram.
NEWSY GOING TO CABLE
As traditional TV players keep hunting for new digital inroads, E.W. Scripps’ online news network Newsy is going the other way — it’s landing a spot on the cable TV dial. E.W. Scripps has acquired carriage contracts from the Retirement Living Television (RLTV) cable network, covering about 26 million U.S. homes. RLTV will shut down this fall, to be replaced by Newsy’s 24-hour linear feed.
21ST CENTURY FOX INSTALLS PRESIDENT
Fox Networks Group CEO Peter Rice will take on the additional role of president of 21st Century Fox, a newly created position, the company announced Wednesday. Rice will work with 21st Century Fox leadership on “key strategic initiatives.”
THE RAPIDLY EXPANDING CHEDDAR LAUNCHES NEW SHOW CALLED “TECH DRIVE” WITH VOLVO
In “Tech Drive,” Cheddar anchors interview venture capitalists, CEOs, influencers and entrepreneurs focused on disruption in the tech industry. Featured topics include mobility, smart cities, artificial intelligence and the future of work. Cheddar and Volvo Cars will host these interviews while driving in a Volvo.
QUARTZ IS FIVE YEARS OLD NOW AND ATTRACTS 22 MILLION VISITORS AND REACHES 100 MILLION ACROSS PLATFORMS
Quartz now reaches more than 100 million of you every month across various platforms. Just last month, our website had 22 million unique visitors. We also serve you through email, apps, videos, audio, and charts—with each experience tailored to the specific medium. We’re very proud of our success in showing that high-quality journalism can thrive in the digital era with a bold and creative approach, one which other media companies now look to as a model.
SCRIBD IS BUNDLING ITS SUBSCRIPTIONS WITH NEWS ORGANIZATIONS NOW
Scribd, the San Francisco-based startup that wants to be the Netflix for text, has a new plan to lure more subscribers: Give them The New York Times. This morning, Scribd announced a new two-for-one deal for students.
BLEACHER REPORTS’ HOUSE OF HIGHLIGHTS GETS 400 MILLION MONTHLY VIEWS AND HAS FAMOUS FOLLOWERS
A week after the Cleveland Cavaliers traded Kyrie Irving to the Boston Celtics, the popular Instagram sports account House of Highlights posted an NBA clip featuring Irving and then-teammate LeBron James with the caption: “When Kyrie got the first flagrant foul of his career defending LeBron.” Irving’s trade ended a tense summer during which the point guard had demanded a trade, reportedly due to a desire to not play with James anymore. And yet, shortly after the clip was published, James endorsed it himself.
APPLE AND AMAZON JOIN BIDDING FOR JAMES BOND MOVIES
This could be a game-changer for 007. Apple and Amazon have jumped into the bidding war for the James Bond movie rights, according to a report. While Warner Bros. is seen as the front-runner, the tech giants, with their deep pockets, could upend the process by making a play for the entire franchise — valued at between $2 billion and $5 billion