Time Inc which has been pushing into other forms of media like TV and Video, has installed Lenore Moritz as Vice President of Publicity to help tout the many projects coming through the pipeline. According to Time Inc’s coms chief Greg Giangrande, the company has 40 hours of television programming for 10 broadcast, cable and digital networks from brands like Sports Illustrated, People and Entertainment Weekly. Ms. Moritz is coming aboard from media giant Viacom where she served as VP of corporate communications. She probably won’t have much time on her hands as Time Inc like other publishers is pushing deeper into video with a goal of producing more 50,000 for this year alone.
The company’s recent digital initiatives include the launch of two social video brands, WELL DONE and THE PRETTY, which combined have driven nearly 500 million views since March. Last week, WELL DONE launched its first short form series, “Homemade vs. The Internet,” on Facebook’s Watch. In addition, last week TIME’s new multimedia content initiative “FIRSTS” launched a video series profiling 46 women in a variety of fields.