Oreva Capital which recently acquired the High Times media brand, continues its media shopping spree with the acquisition of LGBT media brands “Out” and “The Advocate” via a management led buyout of Here Publishing which owns the titles. Oreva Capital which is lead by superstar singer Adam Levin who is also CEO of High Times plans to grow Out and The Advocate’s online and events business with the goal of making the events business account for 30% of the company’s revenue. Oreva also plans to re-brand Here Publishing as Pride Media Inc.
Said Adam Levin:
“We are looking for brands that have strong emotional ties with a community. We think there is a unique opportunity in niche media brands that are undervalued and have further ways to monetize the intellectual property.”
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