It was just under a year ago that The New York Times Company acquired Wirecutter and its sister site The Sweethome. Now the company is consolidating both sites under the Wirecutter brand and a revamped website will be rolled out this fall. The new site will showcase a new logo and colors and of course the new site design will be mobile first.
Said Wirecutter President and General Manager David Perpich:
In a digital world of unlimited product selection and little guidance, people need help finding the right products for the right value. Through our unique journalistic approach to solving readers’ purchasing questions, The Wirecutter and The Sweethome have been a place that people have turned to. In creating a single brand and destination across all the major things our readers think about buying, we believe we can make Wirecutter to product reviews what the The Times is to news and information, becoming the brand that is known for being the most trusted, independent and definitive source.”
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