Everyone is trying to find ways to take on the so called “Duopoly” that is Facebook and Google. Newspapers of banded together. Companies like AOL and Yahoo have joined forces. Companies have filed complaints and others like Amazon which itself is a giant has the money for a prolonged fight. Others have simply given up and accepted the fact that, these companies will only get more powerful and so if you can’t beat them, join them. These facts however is not stopping Hearst from taking its shot at disrupting this dominance. The company is attempting to challenge Facebook and Google by “thinking like Amazon” and on top of that, the company says in some cases it has more powerful advertising data than Facebook that will help marketers sell products.
From Business Insider:
Specifically, Hearst says it has amassed unique profiles on 120 million digital consumers over the past year. And it’s touting this pool of data, which the company says is rich with information on how people shop, along with a slew of new shopping-oriented ad products, in meetings planned with 30 or so agencies and marketers over the next few weeks.
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