Elaine Welteroth who was upped to editor in chief of Teen Vogue this past April, is a celebrity in her own right today and the driving force behind all the “Wokeness” happening at the magazine. Though Teen Vogue still focuses on its main subjects of fashion and beauty for women ages 18-25, Ms. Welteroth who is engaged to her musician boyfriend Jonathan Singletary has injected the magazine into the current political news climate which has been paying off. Teen Vogue is now a go to source for news for young women and the brand even launched a newsletter to deliver its style of news on politics and world events directly to the inboxes of its readers called the “Woke Letter”. Ms. Welteroth recently got the New York Times Magazine profile treatment where the magazine takes readers into a day or days in the life of the young editor in chief as she navigates between her office, fashion shows and photo shoots. You know, the typical life of an it editor of an it magazine.
I hadn’t thought about Teen Vogue for years when I noticed a cover story about Willow Smith, an outspoken teenage singer with brown skin and dreadlocked hair. I couldn’t remember the last time I’d seen a black girl on the cover of a magazine. I flipped to the article. It was just as effervescent and slightly cheesy as the ones from my youth — ‘‘She may very well be from a distant planet, a foreign place where women are homegrown superheroes, nurtured to become goddesses,’’ went the description of Smith — but it was a far cry from the profiles of racially homogeneous, apolitical teeny-boppers I was used to reading. Welteroth wrote it herself.
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