As more and more publishers hunt for new sources of revenue to offset the continued decline in print related revenue, many are turning their sites on the live events business. Today there are hundreds of live events being produced by magazine publishers as they attempt to not only generate more revenue but also engage their current customers while trying to attract new ones. The latest magazine to enter the live events arena is Conde Nast’s Vogue in the US. The high fashion publication is launching “Forces of Fashion” which will feature conversations between some of fashion’s biggest and brightest and Vogue’s editors. However this event isn’t for the everyday Vogue subscriber or reader, unless of course you have $3,000 for a ticket. US Vogue joins other editions like Vogue Paris, British Vogue and Vogue Australia which are all already in the live events business.
Said long time Vogue Editor in Chief Anna Wintour:
“When it came to our 125th anniversary, designers had to be part of the celebration; who they are, and what they do, is so much part of Vogue. Forces of Fashion will bring together some of our favorite names, and allow them the opportunity to speak in a way they’ve never done before; live and direct with Vogue’s editors on a day that we believe will be as informative as it is intimate.”
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