Time inc is currently in the process of slimming down. CEO Rich Battista is going about achieving this by selling off smaller non-core brands like Coastal Living, Sunset, Golf and a majority chunk of Essence. He’s also selling off business divisions like INVNT. But as the company is in the process of doing this, its also launching new business divisions. Enter Sports Illustrated Swimsuit Enterprises, a new business unit built on and around the popular Sports Illustrated Swimsuit franchise, one of the company’s biggest.
said Sports Illustrated Editorial Director Chris Stone:
By tapping into SI Swimsuit’s enormous reach, unparalleled brand loyalty and talented models, we have extraordinary potential to develop new licensing and business opportunities that span a variety of categories.
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Back in July Time Inc announced that it was putting its Essence, Golf, Coastal Living and Sunset magazines on the …