The Associated Press is the oldest news agency around at 171 years old. It is a major source of the news you read on some of your favorite websites. So it is not surprise that a recent study by news analytics company NewsWhip found that the AP is generating almost 35 million engagements a month on Facebook a fact that is buried under websites that redistribute AP stories across their own individual social media platforms. The APs 35 million Facebook engagements is mostly driven by its breaking news, celebrity and political coverage and is unmatched.
AP operates from 263 bureau locations in 106 countries. It claims that half the world’s population sees its content ever day. These days it is also a consumer-facing news publisher with 14.8m downloads of its news apps and 1.38bn page views of its content last year. It also scored 2.6bn views of its video content, which is of growing importance. AP made 47% of its revenue from television clients last year, and 10% from digital native publishers, with a relatively small 23% coming from its traditional newspaper customer base.
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