WHAT’S BEHIND TRONC’S CLEAN UP AT THE LA TIMES? KEN DOCTOR TAKES A LOOK
In one fell swoop, it showed four top editors the door and brought in former Fox and Yahoo! digital exec Ross Levinson to lead a new national/global future. n a purge fairly unprecedented in American newspapers, Tronc has replaced the senior leadership of the Los Angeles Times. With a single announcement, the company announced both new leadership for the Times’ business side and for its newsroom.
NEW YORK TIMES’ T MAGAZINE WILL INTRODUCE A REDESIGN IN 2018
Hanya Yanagihara, the new editor in chief of T: The New York Times Style Magazine, just released her first issue at the helm. “We want to be able to do experiments with people we admire.” A redesign, too, is coming in early 2018.
THIS IS WHY PUBLISHERS WON’T STOP PIVOTING TO VIDEO
Time for another round of “pivoting to video” chatter, promoted by yet another story about a digital publisher “pivoting to video” by laying off people who don’t make video. In this case it’s Mic, a millennial-focused (of course) startup that pre-wrote its own take on the story a week ago via a guest post on this very site.
THE SOLAR ECLIPSE INSPIRED SOME SEO TRICKERY BY PUBLISHERS
Publishers thirsty for SEO traffic are using the eclipse to get clicks. Just like the timeworn “what time does the Super Bowl start” trick, publishers are repurposing short service-y content around the eclipse with the intention of getting a traffic windfall by loading the articles with popular keywords. As seen in the below chart, searches for “eclipse glasses” have skyrocketed in the past month.
PUBLISHERS EYING A SLICE OF THE $6 BILLION HEALTH AD PIE
Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses, in a bid to meet the growing demands of health-conscious consumers and also take a slice of the roughly $6 billion pharma advertising pie. The healthcare market isn’t a new one for the publishers.
AT&T STILL EXPECTS TO CLOSE ON TIME WARNER BY YEAR END
AT&T continues to believe that the deal should close by the end of 2017. AT&T has no plans to spin off or sell CNN, as it is an important part of the media business the company is purchasing. In fact, a sale of CNN could change competitive landscape in media.
HERE IS 30 YEARS OF CONDE NAST TRAVELER COVERS
We’ve seen (and bared) a lot in our 30-year history as a magazine. From Ben Affleck to Michelle Obama, city dogs to wild lions, and planes to trains to automobiles, our evolution is most obvious by looking at our first page. Here, a look back at some of the wildest and most iconic Condé Nast Traveler covers.
SNAP INC, MUCH WORSE THAN TWITTER?
When Snap Inc, the company behind the wildly popular Snapchat app, went public in March, the overarching question was whether Snap would be the next Facebook or the next Twitter (NYSE: TWTR). Facebook has grown during its five years as a public company into a technology behemoth, with a valuation nearing $500 billion.
BUT WAIT…SNAPCHAT COULD ACTUALLY OVERTAKE FACEBOOK AND INSTAGRAM AMONG YOUNG U.S. USERS
Facebook’s user growth is expected to slow this year among teens and young adults in the U.S.—two demographic groups that are highly coveted by marketers. Facebook’s loss of monthly users between the ages of 12 and 17 will accelerate to 3.4% this year compared to a 1.2% drop in 2016.
CNN IS REPLACING ITS SNAPCHAT DISCOVER “MAGAZINE” WITH A NEW DAILY SNAPCHAT NEWS SHOW
NBC thinks millennials want to get their news from Snapchat. CNN agrees. So on Monday, CNN launched a daily news show exclusively for Snapchat in an effort to get more video in front of more young people. The show, called “The Update,” will run three to five minutes long and publish at 6 pm ET each day.
NBC UNIVERSAL INSTALLS DOW JONES’ TREVOR FELLOWS IN NEWLY CREATED DIGITAL AD SALES ROLE
NBCUniversal has created a new senior-level digital ad sales post, reporting to Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal. Dow Jones’ senior advertising executive Trevor Fellows has been hired as EVP of digital sales and strategy.
DISNEY WILL PROBABLY PRICE ITS STREAMING SERVICE AT $5 PER MONTH
Disney’s upcoming branded streaming service will likely be priced around $5 per month in order to drive wider adoption, according to MoffettNathanson analyst Michael Nathanson. The ESPN service will likely test different prices.
HUFF POST’S TABLOID REDESIGN IS PAYING OFF
This spring, HuffPost’s new editor-in-chief, Lydia Polgreen, announced that she wanted the Oath-owned title to become a grand tabloid for the underserved. It appears to be resonating with HuffPost’s core audience. Since the site overhauled its homepage four months ago, the number of people going directly to the site’s homepage is up 23 percent, year over year.
APPLE TV IS NOT TARGETING NETFLIX OR AMAZON, ITS SPOTIFY?
Apple’s TV efforts might not put the company on par with Netflix, and that’s O.K., according to an analyst. Apple is reportedly about to spend $1 billion on original video content for its Apple Music service, far less than what Netflix, Amazon.com, or HBO pay annually.
RUPERT MURDOCH CAN’T CATCH A BREAK ON HIS SKY TAKEOVER EFFORT
The Murdoch family’s bid for full control of Sky faces a legal challenge after a US campaign group said it will take the media regulator to the High Court over its finding that 21st Century Fox is a fit and proper broadcaster.