Rodale may be on the sale block but its business as usual at the health and wellness content company. In an effort to ensure that its digital efforts are in good hands, the company announced that Heidi Cho has been upped to VP, Head of Digital. In this role Ms. Cho will lead a team that will be super focused on monetizing digital opportunities across Rodale’s brands. This promotion happens as Rodale is expecting first round bids from potential suitors on August 3. Last month the company announced that it was putting itself on the block. But enough of that. Here is the full announcement on Heidi Cho’s promotion.
Rodale Inc. Promotes Heidi Cho to V.P., Head of Digital
July 26, 2017 (New York, NY) — Rodale Inc., the global health and wellness content company, announced that Heidi Cho has been promoted to V.P., Head of Digital. In this role, Cho will be responsible for the business leadership of Rodale digital products, including websites and mobile applications. The announcement was made by Chief Operating Officer Beth Buehler, to whom she will report.
Cho will oversee a team focused on monetizing digital opportunities through advertising, circulation, e-commerce, and integrated partnership deals while working in close collaboration with the editorial, sales, technology and marketing functions across all Rodale brands.
“Heidi has demonstrated an incredible talent for building digital audiences and optimizing user experience for monetization; she is seen as a leader across all functions of the organization” said COO Beth Buehler. “Her expertise will be invaluable as she sets even more aggressive goals for continued audience growth and teams up with our brands to develop content strategies that create exceptional user and advertiser experiences.”
Most recently Cho served as V.P. of Digital Content, overseeing Rodale brand sites and social media networks, and previously spent time as the Digital Director of Prevention and Rodale’s Organic Life. Prior to joining Rodale in 2014, she was the Director of Content for the women’s lifestyle vertical at Hearst Digital Media, overseeing digital content for Good Housekeeping, Country Living, Woman’s Day, and Redbook. While at Hearst, she also managed native advertising content programs across the company’s digital network of 18 sites, including ELLE, Esquire, Harper’s Bazaar, and Cosmopolitan. She started her publishing career at Martha Stewart Living Omnimedia, where she contributed to a number of the company’s titles, including the flagship magazine, Martha Stewart Living.
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