Rodale Inc the publisher of health focused titles like Men’s Health, Women’s Health, Prevention and Organic Life generated a lot of interest when it put itself on the block a few weeks ago. Companies such as American Media Inc, Meredith, Hearst and Galvanized media have all been circling Rodale which some analysts say is worth between $100 – $300 million. There is speculation that the company could be sold before we start putting away the patio furniture in preparation for the fall/winter season. But Rodale may have to take a look at how it plans to do a sale whether as a whole or piece by piece because Men’s Health, its biggest brand is believed to be worth $150 million on its own.
According to sources, Rodale will release its book within the next two weeks, and it is believed that some sort of deal could come in the next six weeks. The immediacy of a possible deal is likely due to the fact that Rodale is said to owe money on its bank loans. An insider pointed out that the speed of the deal could be linked to the fact that advertising plans for 2018 were already being plotted out and that any acquiring media companies would want to incorporate Rodale’s new titles into their portfolios to show scale.
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