Just a few days after getting another $450 million cash injecting which propelled its valuation close to $6 billion and reportedly made founder and CEO Shane Smith a billionaire, Vice Media has inked a deal with Brazilian media giant Grupo Globo. The deal is an effort by the Brooklyn New York based Vice Media to expand its Latin America footprint and gives Grupo Globo a piece of the Vice Media Pie in that region. Viceland programming will also appear on Grupo Globo’s Globosat channels, which reaches 53 million viewers in the country.
The Brazil deal is the latest in a broad international push for Vice, which has signed a variety of similar partnership deals in foreign markets around the world. A year ago, Vice announced joint venture deals with media groups in India and the Middle East as well as a raft of broadcasting arrangements in Africa, Southeast Asia, Canada, Australia and New Zealand.
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