High Times the leading media brand for Marijuana enthusiasts has sold a majority stake to an investment group that includes singer and The Voice judge Adam Levin and Damian Marley son of the late Bob Marley. The deal values High Times at $70 million. The new owners plan to build on the High Times brand with plans to extend High Times into new areas. Currently High Times has 236,000 print subscribers and enjoys 20 million monthly unique visitors to its website.
The magazine was founded in 1974 by Tom Forcade as a subversive record of the marijuana counterculture. Whereas Playboy centerfolds displayed buxom women, High Times centerfolds displayed beautiful buds. It offered how-to instructions for growing at home, and even advice on best practices for smuggling marijuana.
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