Last week when news broke that Rodale was exploring some “strategic options” including a possible sale of the entire company, American Media Inc CEO David Pecker who already publishes Men’s Fitness announced that he was buying Men’s Journal from Wenner Media. But that didn’t stop Mr. Pecker from announcing that he would also be pursuing Rodale’s Men’s Health very aggressively. Mr. Pecker has been on a shopping spree over the past few months bulking up his publishing empire. His acquisition of Wenner’s Men’s Journal follows behind his acquisition of another Wenner publication US Weekly. But now Mr. Pecker has his sights set on cornering the men’s health/wellness and lifestyle market by gearing up to go after Rodale’s Men’s Health. But he may already have some competition from a familiar face and former employee. David Zinczenko who served as editorial director for Pecker’s Men’s Fitness is now said to be eying a run at Rodale. See Mr. Zinczenko is also in the same space that his former employer is in, men’s fitness and lifestyle. Zinczenko owns the popular Eat This Not That brand and he also recently relaunched men’s lifestyle brand BestLife which some expect to eventually go live in print again in the near future.
So how would Mr. Zinczenko pull off such a big move in buying Rodale? With Some deep pocketed partners who share his vision of course. OK so it is probably safe to say that Mr. Zinczenko may be seen as a dark horse here, especially with Meredith and Hearst reportedly in the mix waiting to pounce. However Mr. Zinczenko does have a few things over all his potential rivals in the upcoming bidding process. He worked at Rodale for over two decades during which he served as the editorial director for Men’s Health. Also, both Eat This Not That and BestLife were once Rodale brands but he managed to regain the rights to both of them. This alone could make Mr. Zinczenko an attractive choice to Rodale CEO Maria Rodale who no doubt would want to sell to someone who knows the Rodale brands and understands the company’s culture and mission. But unfortunately none of that will matter, because a sale to anyone of the parties mentioned above would almost certainly mean a move out of Emmaus, PA for Rodale, unless somehow Ms. Rodale manages to slip in some stipulations in a sale agreement.