Cheddar TV which launched over a year ago, was billed as a digital business news network for millennials. Since then the company has evolved moving into terrestrial territories via deals with cable networks like Fusion and another deal that will have Cheddar broadcasting into 4 millon homes via UHF stations. Since its launch, Founder/CEO Jon Steinberg has wasted no time in getting his company’s content on any platform possible. The company has also been expanding its physical presence. First there was the studio on the floor of the New York Stock Exchange, then the new studio in Cheddar’s NYC headquarters, there is a street level studio in the Flatiron Building, a summer studio in the Hamptons and now the latest studio is in Southern California inside the L.A. Bungalow at Santa Monica’s Fairmont Miramar Hotel. This new studio is where Cheddar will now be covering the entertainment business via interviews with the industry’s many movers and shakers.
“We’re going to bring in studio executives, startups in Silicon Beach and entertainment companies,” Steinberg said Monday in a statement. “Cheddar now has three of the most significant news markets covered in New York, Washington, D.C., and Los Angeles, and two live switched control rooms we built and designed ourselves at a fraction of traditional cost for the modern era.”
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