Bloomberg Media is looking to get its creative juices flowing even more with the addition of two new creative directors. Teddy Lynn, who joined Bloomberg Media from Ogilvy as Global Chief Creative Officer back December is beefing up his creative team with addition of Shannon McGlothin and Nathaniel Pincus-Roth. Their move to Bloomberg media continues the trend of agency creatives crossing over to the media side as media companies continue to push more and more into agency territory. Here is the the full internal memo from Teddy Lynn with all the details.
As we continue to develop and expand our creative strategy, I’m excited to welcome two new creative directors who have joined our ranks today: Shannon McGlothin and Nathaniel Pincus-Roth.
Both Shannon and Nathaniel bring depth and experience to our creative team, and will be critical in delivering on our ambition to build first-class custom content campaigns and experiences for Bloomberg Media clients across our multiple platforms.
Shannon was most recently Executive Creative Director at BBH New York, where he ran the global Vaseline account. He was previously ECD at the Publicis agency Omelet, where he contributed to campaigns for Pokemon and the gaming company Ubisoft. He’s held senior creative roles at Wieden + Kennedy, Crispin Porter + Bogusky, Deutsch and Leo Burnett. Throughout his 15+ year career, Shannon has developed award-winning campaigns for brands like Samsung, Nike, Coca-Cola and Macy’s, earning him recognition from Cannes Lions, D&AD, The One Show and The Clio Awards.
Nathaniel joins us from Creative Artists Agency. After spending his first three months in the mailroom delivering packages as part of the company’s famed trainee program, he worked his way up the ranks becoming a creative director in CAA’s Marketing Group. With that team he made groundbreaking work for brands like Old Navy, QVC, Diet Coke, Cadillac and Chevrolet as well as Cannes Lions Grand Prix work for Chipotle. Nathaniel’s background fuses creative and business, having received his MBA from UCLA’s Anderson School of Management.
Shannon and Nathaniel will be based in New York. Their many talents will strengthen our already robust custom content efforts and allow us to deliver campaigns that will generate impact and alter the world view of our clients.
Please join me in welcoming them to Bloomberg Media.
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