Time Inc continues to make some tweaks in and around its brands while its in the middle of what is said to be a competitive bidding war. The company’s StyleWatch magazine is hooking up with People’s Style vertical to become PeopleStyle which it will be known as going forward ending confusion in the marketplace. PeopleStyle will be published only 8 times a year down from the 11 times StyleWatch used to be published. The first edition of the all new PeopleStyle will take off in September.
Said People editor in chief Jess Cagle:
As we continue to build the People brand and its digital verticals, fashion is a critical part of our strategy. StyleWatch’s young audience is remarkably receptive to advertisers, and it will play a key role in Time Inc.’s e-commerce expansion. By re-branding as PeopleStyle, the magazine becomes part of a singular multimedia brand that lives on digital, mobile and social platforms and as a weekly print section in People. The re-branded magazine will include more celebrity fashion but will remain basically the same — a valuable resource for Millennial women, bringing them the latest trends in street style and helping them shop for the looks they love.”
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