Runner’s World has entered the subscription box space with ‘Runner’s World Box’ which follows the same M.O. as other magazine launched subscription box businesses. The editors of Runner’s World will handpick their favorite products featured in the pages of the magazine and on the website and readers can have these items delivered to them on a monthly basis. This move comes at a time when the subscription box business continues to have a strong pulse. Here is the full announcement:
RUNNER’S WORLD ANNOUNCES RW BOX SUBSCRIPTION
Monthly Delivery Subscription Set to Feature the Best Products for Runners
EMMAUS, PA, and NEW YORK, NY (March 6, 2017) — Runner’s World, the largest and most influential media brand in the running space, today announced a new monthly subscription service, Runner’s World Box.
In partnership with The Box Out Group, each RW Box will contain editors’ favorite, handpicked products featured in the magazine or on the site, including gear, snacks, apparel and accessories. Subscription orders are available online at runnersworldbox.com.
“We know readers trust Runner’s World for insight into new and interesting running products, so this is a new way to bring best-in-class products straight to customers’ front doors,” says Runner’s World Managing Director Jessica Murphy. “Our goal is to bring the brand to life in new ways.”
The monthly box is $29.99 (plus shipping)/per box, and will deliver twice that value in product. Customers can also choose a six-month subscription to get another 20 percent off.
The first RW Box is set to ship in April and will be a special-edition Food Box, consisting of a mix of the Best Packaged Foods for Runners featured in Runner’s World’s “Nutrition Special” April issue. It will be offered at a special introductory price of $14.99/box (plus shipping). Runners can also pre-order the May box online now.
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