Even though Time Inc is in talks with potential suitors about a merger or sale, its business as usual at the 94 year old mass media giant. COO Jen Wong is leading the charge to find and implement new growth strategies for the company. One idea she’s circling is to sell more than just magazines to the company’s 30 million subscribers.
Said Ms. Wong:
“When you think about our 30m subscribers, we only sell them magazines today. If you think about the opportunity to sell other things to those customers, it’s substantial. Pet health insurance sounds niche, but it’s not really. There are a lot of pet owners. It’s a big opportunity and a great service model.”
Time Inc is one of many media companies looking to utilize its massive subscriber base to generate new revenue drivers as traditional sources dry up. Jen Wong no doubt has her work cut out for as she leads the company through its transformation from a print to digital first operation.
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