Vice Media, the Brooklyn based $4 billion media company is serious about the creative services business and is displaying this seriousness with the formation of a new global company called Virtue Worldwide. The new company was formed by combining all Vice’s stand alone marketing businesses like Vice’s in house creative agency called Virtue, Carrot Creative which is a digital and mobile agency Vice bought back in 2013, Pulse which was acquired a year ago and Starworks Group which Vice holds a majority stake in. The new company which is also based in Brooklyn has 450 person staff that Vice hopes will help brands create content, social media posts, short films etc.
“This is less about [a new] name, and more about the efficiencies” the combined entity will yield, said Lars Hemming Jorgensen, who has been named chief executive of Virtue Worldwide. “Marketers don’t want four different strategists from four agencies in the room.”
You might also like
More from DIGITAL
Meredith for the third time we know of, has officially submitted a takeover bid for iconic magazine publisher Time Inc. …
Mashable which announced in the summer that it was exploring strategic options including a partial or full sale, has opted …