Snapchat which is still king in millennial usage is under attack from Facebook’s Instagram. First back in the summer Instagram introduced its version of disappearing posts called ‘Stories’ Then they added live streaming and now the app is allowing some users ( with Apple devices) to save stories as video and they can even add more fun embellishments to it before resharing. This means that ‘Stories’ can last forever now which is a plus for brands and magazine media. These additions are just some of the many features and capabilities that Instagram, which now has over 600 million users has been rolling out with more to come we’r sure.
All of this amounts to just the latest in a series of
ongoing updates from Instagram, which has been focusing on enhancing its
potential uses as a commerce tool and adding features that both compete
with Snapchat and echo its parent-company’s own thrust toward live
video.Last month, Instagram began a pilot, allowing 20 retail brands to add shopping details and outside links to photos.
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