We’ve said it before, Hearst Magazines President David Carey is the magazine launch king. He and his team are always looking to bring some of the country’s top lifestyle TV personalities and brands to glossy magazine pages. They did with O: The Oprah Magazine, Dr. Oz The Good Life, Food Network Magazine, The Magnolia Journal, they are in the process of doing it with AirBNB and now they are about to do it with Food Network star Ree Drummond. The magazine will be called ‘The Pioneer Woman and it is based on her blog of the same name. Hearst will roll out two issues in 2017 starting with the first issue in June 2017. The company hopes reach a decision on the frequency by or after that time. It will be edited by Food Network magazine editor in chief Maile Carpenter.
According to Hearst, the magazine will showcase Drummond’s “accessible
style for cooking, meal planning and casual entertaining.” There will
also be fashion, style and culture stories that have a personal touch.
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