At Bloomberg Media, apps are the new magazines and newspapers according to Bloomberg Media’s global head of digital Scott Havens. The company according to a Digiday report is betting its mobile future on apps in a major way.
Apps are the new magazines and newspapers,” said Scott Havens, global head of digital for Bloomberg Media. “I know if I have brand affinity [for a publisher], it’s because I get what I need and I find it a useful part of my daily media diet — that’s the underlying philosophy for the app.
With that, the company announced the launch of “a new consumer mobile app experience” a mobile app for news. The company said apps are a major part of the company’s future digital growth.
Here is the full announcement below:
- Personalized, regionalized, and dayparted content:
- We have a dedicated editorial team curating news to reflect the time of day (mornings/afternoons) no matter where are users are in the world
- We have built a powerful algorithm that will provide regionalized content for executives in all regions of the world
- Enhanced video experience that brings the second screen to life:
- Building on our leadership in digital video, we’ve created a new video experience where users can pop into live TV or add shows/content to playlists for on demand viewing.
- A continuous, cross-platform experience:
- Users will be able to experience content that originates on all of our platforms: digital, TV, video, radio, print and live events. Content adapts and gets smarter on each visit.
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