Vine, the six second video clip app that birthed some of today’s biggest social media stars may be old news for Twitter but for other companies, it’s a potential gold mine. Since Twitter announced that it was shutting down the the app, they’ve gotten multiple offers from various companies looking to build on the app’s earlier success.
Vine could still benefit Twitter even if it’s owned by someone who would help it thrive and retain the strong integration between the two apps. Vine content plays instantly in the Twitter stream, bolstering its current parent company’s quest to serve more video that could attract user engagement. If Vine doesn’t shut down and creators keep producing the six-second clips, Twitter could earn money from sponsored content deals arranged by Niche, the social media talent broker startup that Twitter acquired in 2015.
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