There is a growing feeling in the media world and even on Wall Street that Disney is itching to acquire something big. But no one seems to know what that thing may be. For the past few months Disney has been rumored to be buying everything from Vice to DC Comics and even came close to buying Twitter. We think Vice is still a possibility down the road because CEO Bob Iger really likes what they’re doing. But one company that keeps popping up as a possible acquisition for Disney more than any other is Netflix. Disney would benefit from the fact that Netflix has the largest global video footprint hands down. But that’s not all Disney would be getting if they decided to grab Netflix. Disney is currently looking for a new CEO to take over for Bob Iger when he leaves in 2018 and by acquiring Netflix, Disney would be getting Reed Hastings, the CEO of Netflix who checks most if not all the boxes on Disney’s CEO requirements list.
Disney’s global multi-platform marketing machine is second to none and holds the unique power to promote Netflix’s already near-ubiquitous brand in a borderless world. In Disney’s hands, Netflix also would demonstrate to both investors and the Street that Disney has the tech-driven DNA necessary to drive the machine and succeed in our new Media 2.0 world. Enter Reed Hastings, the Mouse House’s new big cheese.
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