Things couldn’t be better at millennial female focused website Bustle.com. Not only did the three year old website attract 28.6 million unique visitors in the U.S. in September, but according to founder/ceo Bryan Goldberg, the site is on track to hit $30 million in revenue, a huge jump from the $10 million in it did last year.
The site’s success comes despite a rocky start. When Mr. Goldberg, a co-founder of the sports blog, the Bleacher Report, announced in 2013 that he was starting a female-oriented site, he became a lightning rod for critics who accused him of having no clue what women want or need.
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