Time Inc Waits on No One, Not Even Facebook, When it Comes to Monetizing Facebook Live

Some publishers who jumped on Facebook Live are still waiting to see how the social media/tech giant will allow them to monetize the live streaming feature. But not Time Inc. The publishing/media giant has been utilizing its 'Social Now' ad product to help brands tap into its live audiences. All brands need to do is purchase a package from Time Inc. The company guarantees performance.

Said Ben Kaplan, executive director of ad products and operations at Time Inc:

“We look around at the industry and see a lot of publishers waiting to see what will be rolled out from a platform perspective, whether it be mid-roll or something else.”

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