Playboy is For Sale Again

Playboy Magazine's current owner is said to be in advanced talks to sell the magazine to Hollywood executives Jeff Sagansky and Harry Sloan. The publication which recently decided to go the fully clothes route to attract more advertisers, is also said to be dealing with an internal rift between newly installed creative chief Cooper Hefner (son of hHef)  who was always against the magazine's new clothes on strategy. Coop is said to be pushing for a total reverse where the magazine would once again show naked models on its covers and pages. Such a move would no doubt force new advertisers away. Sure the new strategy hasn't really delivered any major gains but newsstand sales have increased.

A deal will test the value of Playboy's brand, known for its bunny ears logo, which has shown up on items from clothes to jewelry. The magazine, which featured Marilyn Monroe as its first centerfold in 1953, stopped publishing nude photographs earlier this year.

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