|GROUP NINE CEO BEN LERER|
A new digital media company is born with a massive $100 million cash injection from media giant Discovery Communications. The new company called Group Nine Media is made up of Now This Media, Thrillist Media Group, The Dodo, Digital Network Seeker and SourceFed Studios. It will be lead by Thrillist Media Group founder Ben Lerer as CEO.
“Today marks the start of a strong new company with tremendous brands, reach and scale,” said David Zaslav, president and CEO, Discovery Communications, in a statement. “The merger of these assets will bring together best-in-class management, led by Ben and his team, expertise in data analytics technology and global reach to create one of the world’s largest digital-first content companies attracting young passionate enthusiasts that advertisers want to reach.”
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