As print continues to collapse at the nation’s biggest magazine publisher, Time Inc continues to counter the loss with roll out after rollout of digital offerings. Its latest, is the much anticipated launch of its ad supported People/Entertainment Weekly network. The streaming network will launch appropriately with a special titled “The Children of 9/11: 15 years later” on Tuesday September 13.
“This is the new frontier,” said Rich Battista, the veteran TV and digital executive recently promoted to president of brands at Time Inc. “We’re launching it in a new world and a new ecosystem where the future of long-form video is and where consumption habits are going and where advertisers are going.”
The free video service, which will be available to watch live or on demand, will focus on celebrities, human interest stories, coverage of such entertainment franchises as “Game of Thrones” and “Star Wars,” and live events, including the upcoming Emmy Awards. It will live stream 24/7 with five hours of original programming a week and syndicated shows from its websites and Time Inc. archives.
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