Consumer Reports is getting a makeover in an effort to expand its digital readership. The publication which currently has 3.8 million print subscribers and 3.2 million digital subscribers is also prepping the roll out of a new ratings system and multiple pricing for membership subscriptions. With video a major part of the strategy for many publications, its no surprise that Consumer Reports will also be producing more videos and distributing them across across multiple digital platforms.
Starting with the November issue, gone are the large black letters, replaced by more streamlined lettering and larger graphics. Despite the digital changes and investment, there are no plans to eliminate the print magazine, Tellado says. “We’re finding that a good portion of people still like it. We’re investing in it. We have stable readership,” she says.
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