Did Conde Nast Come Close to Dropping $120 Million to Buy Tech News Site Digital Trends?

Ever heard of Digital Trends? Its the biggest site you've probably never seen in your social media feed. Why? The site attracts over 11 million visitors and did it without saturating social media destinations like Facebook to do it. Instead the company uses Google search to bring readers in for its reviews on the latest in technology. All this and more is why Conde Nast is said to have come thisclose to buying the site for $120 million according to Recode. But it looks like the deal isn't happening, if there was one even brewing. Digital Trends would've joined other tech sites owned by Conde like Ars Technica, Wired and most recently BackChannel.

Condé Nast declined to comment. Digital Trends CEO Ian Bell denied his company had been in talks with Condé Nast, but said the company is periodically approached by would-be buyers. Bell and co-founder Dan Gaul own most of the company.

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