|Emma Rosenblum, Editorial Director of Bloomberg Pursuits|
For Bloomberg Pursuits, the magazine shipped to rich people who subscribe to Bloomberg’s financial terminals, its March issue marks the beginning of a few things. First, the new issue marks the beginning of an increased issue frequency to six times a year up from a measly four times a year. Second, the magazine has upped its editor Emma Rosenblum to Editorial Director. Third the magazine is about to get a bigger presence on Bloomberg TV because why not?
“The decision to go to six was super exciting to me, because it’s more content and more room for us to grow,” said Emma Rosenblum, who began editing the magazine in January 2015.
Michele Chicoine, who heads up sales for Pursuits, said the expansion is part of a greater commitment to Bloomberg’s luxury platforms.
In addition to the frequency uptick, Pursuits is getting an expanded presence on Bloomberg TV, including a daily “Bloomberg Pursuits” segment, and on Bloomberg Radio. The dedicated Pursuits hub on Bloomberg’s website is also due for a redesign in late April.
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