For New York Times Virtual Reality Films And Free Digital Access is All Part of Its Strategy to Meet its 2020 Digital Revenue Goal

An assembled Google Cardboard VR mount | wikipedia

New York Times has been rolling out some ambitious efforts to meet their 2020 goal of doubling digital revenues to $800 million. The company is releasing some virtual reality films and will send 1 million subscribers who receive home delivery Google Cardboard VR devices so they can view the films. The first virtual film is titled "The Displaced," and is about children caught up in the global refugee crisis.  The company's second release will come in December followed by more in 2016. This on top of the company's recent deal with Hyatt Hotels to be their in house paper where guests at all 36 Hyatt locations will get free full access to NYTimes.com and all it has to offer. The company also announced last week that it started granting 24 hour digital access to newsstand customers.

Executive editor Dean Baquet said:

"The Displaced is the first critical, serious piece of journalism using virtual reality. It will shed light on one of the most dire humanitarian crises of our lifetime.”

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