|Unruly Founders, Matt, Scott and Sarah|
Just back in the driver’s seat at News UK and Rebekah Brooks is already having her reach expanded. This morning News Corp said it will be buying video ad tech company Unruly Holdings Limited for $90 million and it will fall under Ms. Brooks’ overseeing eyes. The three founders of the company are excited, naturally. After all we, are talking millions here.
The three of us are delighted to announce today that Unruly is to be acquired by News Corp, in a deal that brings together Unruly’s cutting-edge video ad technology with the premium media titles and global brands of News Corp’s diverse portfolio. Today’s announcement marks a tremendous milestone for the company and an exciting new chapter for the whole Unruly team that has gone from three founders to 200 Unrulies across 15 offices worldwide. Since 2012, we’ve had three super-supportive VCs who have enabled us to power-up our technology, build out our global footprint and help us succeed on a global stage. Big thanks to Amadeus (Richard Anton), Endeit (Martijn Hamann) and BGF (Marion Bernard)!
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