Conde Nast and Time Inc Lead The Pack in Digital Readership Growth

CONDE NAST PRESIDENT, ROBERT SAUERBERG

Overall digital readership is up across the industry according to MPA's digital report card released yesterday. But it was Time Inc and Conde Nast that lead the pack in growth in the first half of the year. Conde Nast experienced a 20% gain which puts its audience at 164.6 million readers. Time Inc enjoyed a 14% bump putting its audience at a massive 374.3 million across all platforms. Here is Conde Nast President Bob Sauerberg's reasoning behind his company's digital bump:

Condé Nast had a stellar first half of audience growth on every platform, reinforcing our position as the largest premium network in the market,” said President Bob Sauerberg. “Powered by the stronger-than-ever demand for our must-have content including the Met Gala, Vanity Fair’s Caitlyn Jenner exclusive and Wired’s massively popular take on ‘the dress.

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