Barry Diller's forgotten website for black people?

-BETH Everyone's talking about Thedailybeast.com the well publicized news gathering site bankrolled by Internet Mogul Barry Diller and headed by Editrix Tina Brown. The site which you should already know about based on the constant mentions by people like Joe Scarborough of MSNBC's "Morning Joe" according to recent traffic reports is a hit right out the gate. This is good news for both Diller and Tina Brown being that her last attempt at a start up crumbled and for Diller, well, things aren't looking too rosie in the spreadsheets at IAC. But what about Diller and IAC's other recent launch? What launch you ask? Well back in April of this year, the 10th of April to be exact, IAC launched what it dubbed a first-of-its-kind search engine for the Black community. The site titled Rushmoredrive.com, yeah odd name for a so-called search engine, at first glance looks like some kind of medical website. The logo is poorly designed, the color choices are very medically! and on top of all that it just lacks that search enginie kind of appeal. But the shirts at IAC being the Mavericks they are, probably set out for this exact appeal!! But enough about how much the site sucks. How is the traffic? Are black people utilizing their first of its kind search engine? Do they even know it exists? I mean did IAC do a direct mail campaign targeting black communities telling them that their is a new site designed and constructed specially for them? Well according to Quantcast.com Rushmoredrive.com had 1 million visitors in its first three months and has since been stuck at under 300k visits per month. Compared to Thedailybeast.com's 2.3 million visitors since it launched on October 15, Rushmoredrive.com probably should get the word out. Then again the monthly traffic could be worst. I mean look at Blackwebportal.com, that other search engine for black people. It only gets a little over 8k visits per month.