Former Maxim editor turned former VP of entertainment at heavy.com Jimmy Jellinek is on his way to being the former SVP, Digital Content,at Playboy

SDH Wow! And we thought Heavy.com was paying him the big bucks. It was less than a year ago that former Maxim Editor Jimmy Jellinek landed at Heavy.com to serve as vice president of entertainment with much fan fare. Both he and fellow former Dennis Publishing employee Stuff publisher John Lumpkin bragged about the good pay they were getting at Heavy.com saying their take home pay was better than what they were hauling in when they toiled for Dennis. "I don't want to ruffle anyone's feathers, but it's more," said Jellinek. Now Jellinek has bailed on Lumpkin to go tackle Playboy Enterprises effort to become a serious digital media player on the crowded digital field. In his new roll Jellinek will work under the title of Senior Vice President, Digital content, digital media, and of course the pay is way better than the way better pay he was getting at Heavy.com. When Jellinek joined Heavy.com back in late December 2007, he said “For him, it's just going where the zeitgeist is,". But clearly, in 2008 it’s just going where the money is and rightfully so. Jellinek will now spend his days looking at naked women online and coming up with ways to get more men to visit playboy.com and all its planned and/or existing digital offerings. That shouldn’t be too hard right? Also, it’s not impossible for his pal John Lumpkin to join him at his new gig. Playboy could make a play for Heavy.com one day. It wouldn’t be a bad fit.