Nielsen swatting employees like flies in its business media division

This comes days after the company announced it will pay $225 to acquire IAG Research, Inc By SDH Nielsen is rolling heads at its media business unit with a concentration in the company’s digital and conference and expo groups. The company just days ago announced that it was buying IAG Research, a privately held company based in New York that measures consumer engagement with television programs, national commercials and product placements for $225 million. Can you imagine what the heads being rolled are saying? This is probably Nielsen’s way of trying to offset that cost? At the end of the day, Nielsen is clearly more interested in tracking how much we watch TV and surf the web than the publications in their Business Media Unit. Their growth avenue is consumer behavior, so why not sell the Business Media Unit, pay down some debt and call it a day.