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Even Disney’s Bob Iger believed CBS was really getting into bed with CNN probably still does, pressures ABCnews.comers to be all they can be

Published: Tuesday, April 08, 2008

By SDH
With the web still abuzz about a possible CBS News, CNN join up, Disney CEO and Wall Street darling Bob Iger talks about why he had to pass on an ABC News, CNN join up. He says that CNN wanted an actual joint venture when all he was looking for was a news gathering agreement. The way it sounds is as if CNN wouldn’t budge on their stance at all. Iger does admit that the lack of a cable news partner puts ABC News at a disadvantage but, he isn’t looking to change that by acquiring one. Could these reasons be the same reasons why CBS News is now saying they weren’t in talks with CNN? Was CNN trying to muscle them into a joint venture as well?

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