Entrepreneur magazine on the block for a sweet $200 million, Mansueto Ventures not interested

By SDH Entrepreneur Media the parent company of Entrepreneur Magazine says that the title is on sale for $200 million, even though last week Entrepreneur Media Prexy Lou Pearlman denied the magazine was on sale, saying instead that he was looking for some cash to grow the business. Yeah! Bids are already reportedly pouring in but no word on who the bidders are. What some say would be the ideal new owner for Entrepreneur, Mansueto Ventures, say they are not interested in buying the magazine because they are already working on their own magazine geared towards Entrepreneurs. Well we think it would be a little easier to just buy Entrepreneur at a lower price of course and just slap a new name on it, no? Advertising revenue for Entrepreneur was $94.5 million in 2007—flat (down 0.1 percent) over the previous year, according to the most recent Publishers Information Bureau figures. Ad pages dropped 6.6 percent (to 1,238.74) last year. Entrepreneur’s total paid circulation average—609,765—was flat for the second half of 2007, according to the latest Audit Bureau of Circulations FAS-FAX. Its single copy sales average, which make up a fraction of the magazine’s circ, increased 13.1 percent to 48,238. Perlman, however, said the company is “bucking the trend in a down market,” citing growing online revenues. Entrepreneur Goes on the Block [Folio]