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April fools from ZelcoMediaEnterprises Tribune Co

Published: Tuesday, April 01, 2008

By SDH
New Tribune Co boss Sam Zell is probably the nuttiest and most potty mouthed old dog in the media business. Zell known for spitting out words that are usually withheld for outside of work during happy hour, apparently woke up in an April Fools mood today and decided to pull one on is Tribune Co staffers. Zell ordered his underlings to send out a fake press release announcing that Tribune Co was changing its name to "ZellCoMediaEnterprises Inc". Old man Zelly even went as far as having the web guys change the company name on the corporate website.

The bogus release -- issued by Tribune spokesman Gary Weitman (or, as he styles himself in the piece, "VP/Propaganda and Disinformation") -- quotes Zell as saying since he personally invested $315 million, "the least I ought to get is my name on the company's stationery."

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