Porn IPO: Penthouse looks to arouse Wall Street with a piece of the action

"We put the magazine back to its roots, where it used to be, we made it a young man's magazine, slightly edgier pictorially than Playboy" - Marc Bell, CEO Penthouse Media Group BY SDH Penthouse Media Group, the parent company of Penthouse magazine says that it will do an Initial Public Offering (IPO) later on this year to raise $250 million to help pay down debt so they can focus on building up the companies web offerings and merchandise busines in an effort to chip away at leader Playboy. The mag has been losing it's lads to magazines like Maxim, but according to Penthouse Media CEO Marc Bell who we're sure has an endless supply of female friends, the magazine has now been repositioned to hold court.