Name That Company: Ten Names Insight Partners could have gone with for Ziff Davis Enterprise but failed to

By SDH It’s really unfortunate that, when Insight Venture Partners dropped $150 million to buy Ziff Davis Enterprise (ZDE) from Ziff Davis Media that they didn't think to change the name of the company to completely disconnect itself from the Ziffisms. You know it's ridiculous when new ZDE CEO Steve Weitzner has to go out of his way to post a letter to employees reminding them that Ziff Davis Enterprise and Ziff Davis Media are two different companies right after Ziff Davis Media filed for bankruptcy. Did we lose you yet? Stay with us now, we know it's confusing. We have no idea if the decision to keep the name was to not throw off advertisers or what but any smart ass knows, unless you purchased the whole company, it’s probably wise that you re-brand the piece you bought to not cause the current confusion that’s out there now with these two companies. Like we said before, Steve Weitzner and his underlings will always find themselves explaining to people that that ZDE and Ziff Davis Media are two different companies. With all that said, we came up with some names that we think would have rolled well for the new company. We guarantee at some point, their will be some kind of announcement regarding a new name, not because of this post but because it’s simply something that should have been done right after the deal closed but was overlooked. Here are some names (in no particular order) we think would be a good fit for the company if they are available for the taking: 1-ZDE Enterprise 2-IVP Technology Group 3-Insight Media 4-Insight Enterprise 5-eWeek Enterprise 6-IVP Media 7-IVP Enterprise 8-ZDit Media 9-ZDit Networks 10- Insight Networks