Mo Money, Mo Money! for Ziff Davis Enterprise, not Media

By SDH Ziff Davis Enterprise ruled by former CMP Media CEO Steve Weitzner said it got a cash injection from global investment group Bessemer Venture Partners. Weitzner says that the $20 million will go to work right away to grow ZDE via acquisitions, audience development initiatives and social media. We so wish he would use some of this money and re-brand the company. Why try to grow a business that shares the same name as the company it was purchased from which has since filed for bankruptcy protection. There will always be confusion between Ziff Davis Media and Enterprise and it will also hamper Weitzner's effort in trying to establish an identity for his company. Weitzner and his lieutenants will spend a lot of time explaining the difference between the two companies.