The hunt for ad dollars: AOL will launch 12 new websites to seduce advertisers and play catch up

"We want to be sure we are appealing to as many consumers as we can'' -Bill Wilson, executive vice president of programming BY SDH On the web, it’s all about the advertising dollars and media companies will stop at nothing get their chunk of it. Some companies in the past have went as far as plastering their websites with a whole new skin reflecting the advertiser's brand. Well AOL isn't going that far but they are planning on launching 12 new websites in an effort to attract more advertisers. It’s another one of those things where big media companies toss a bunch of cards in the air and hope they all land face up. AOL, an online pioneer created in 1985, is trying to catch up with newer competitors by offering free e-mail and Web security, a plan pushed by Time Warner Chief Executive Officer Jeffrey Bewkes since 2006. An increase in visitors and advertising hasn't made up for declines at the unit's Internet dial-up business, leading to a 32 percent drop in AOL's fourth-quarter revenue. AOL to Start 12 New Web Sites to Attract Advertisers [Bloomberg]